So it’s only been out there for a couple of days but here are my views on Google Buzz:
It’s rubbish.
Here’s my reasoning. All it does is bring features from Google Reader into my GMail inbox. I don’t need that in my inbox because I have Google Reader. Don’t believe me? Well let’s look at what Buzz offers.
- The ability to see what your friends are up to on other websites
- The ability to comment on what your friends are up to
- The ability to share 3rd party pages/content
- The ability to see what’s going on locally via GPS enabled mobiles
Let’s take a closer look at each of those points:
1. The ability to see what your friends are up to on other websites
Way back in 1999 some people were working towards this magic thing that they called RSS. This magic allows people to get updates from websites, on another website! It’s true! Not only that but in 2005, Google announced a project that they had been working called Google Reader. It was a way of reading RSS feeds. It meant that you could get all the posts from your favourite blogs and news sites in one place. It’s still around today.
Take my tongue out of my cheek now. Just about every site you are a member of has an RSS (or ATOM) feed: Twitter, Flickr, Picasa even Facebook has RSS feeds. Saying that Buzz allows you to see what your friends is up to is just saying that it subscribes you to any new feeds that your friends come up with.
2. The ability to comment on what your friends are up to
One of the things that sets Google Reader apart from other RSS readers (in my opinion) is the ability add notes on whatever it is that you’re reading, which can then be read by the people that are following you. Well knock me down with a feather if that isn’t exactly what Buzz allows you to do.
3. The ability to share 3rd party pages/content
So Google Reader allows you to read RSS feeds from not only your friends, but from other places as well, whether it’s a news website, a tech site or a niche blog. Imagine then, that you come across a post on Lifehacker (for argument’s sake) something that you know your friend will find really useful. Google Reader has a simple link that you can click that will share that post with your followers, much like the notes, mentioned above. I’ll be damned, so far, we’re 3 from 3.
4. The ability to see what’s going on locally via GPS enabled mobiles
And here is the one thing that Buzz has that Google Reader doesn’t. If you’re on an Android 2.1 handset or an iPhone, then you can see what people nearby are Buzzing about. I can see that being kinda cool, but I really don’t know that many people will actually use it. Who knows? What I do know is that the kind of thing I’d want to see from “non-friends” that are nearby are the kind of things that can abbreviated into a 140 characters. Oh and look who rolled out a geo-location API not so long ago.
So what if you don’t use Google Reader?
What are you stupid? OK, that may be a little harsh. Seriously though, if you’re not using an RSS reader (whether it’s Google Reader or not), you’re wasting time. Pretty much every website that you read, can be read in a feed reader, meaning that you don’t have to visit each individual site to get their latest updates. More than that, you can get the updates right in your feed reader, when the site updates. No more hitting refresh, to see if something new has been posted. If you’re using a feed reader, you may as well use one of the best, from a well known company that is (largely) trusted.
Everything I’ve said thus far is just why Buzz is a nothing new. Why do I go so far as to say that it’s rubbish? Because I’ve only been using it for a few days and I’m already seeing a huge amount of redundant data, whether it’s somebody’s tweets or shared links from Google Reader, I’m getting a lot of data twice. What does this mean? It means that I’m spending longer keeping up-to-date, except that I’m already up-to-date because all the data is a duplicate of data from somewhere else.
Here’s a quick anecdote to wrap up with: My wife signed in to her GMail account this afternoon.
Her: What’s this Buzz thing?
Me: Oh it’s kind of like Facebook, but in your inbox.
Her: Why would I want that? It’s not like Twitter is it? Because I definitely don’t want that!
Me: …
I honestly don’t see this catching on, outside of the geek set, except the geek set, IMHO, don’t want that extra redundancy.